Diabetes Fonds.
Putting personalisation at the center of email marketing.
Taking email to the next level with Marketing Cloud.
Personalisation often takes the front seat in providing a good customer experience. Personalised experiences during the customer journey allow the customer to feel like a unique individual, rather than just another number in a sea of customers. In the case of nonprofits, it also strengthens the feeling of being one with the cause. Diabetes Fonds wanted to use Marketing Cloud to step up its Email Marketing and provide their donors with relevant and personalised experiences at every moment.
Diabetes Fonds is an organisation committed to preventing and finding a cure for diabetes. Read how we used Salesforce Marketing Cloud to help them step up their email marketing.
Personalised and engaging emails.
Personalisation often takes the front seat in providing a good customer experience. Personalised experiences during the customer journey allow the customer to feel like a unique individual, rather than just another number in a sea of customers. In the case of nonprofits, it also strengthens the feeling of being one with the cause. Diabetes Fonds wanted to use Marketing Cloud to step up its email marketing and provide their donors with relevant and personalised experiences at every moment.
Diabetes Fonds is an organisation committed to preventing and finding a cure for diabetes. Read how we used Salesforce Marketing Cloud to help them step up their email marketing.
Personalised touchpoints
How do you make donors and newsletter subscribers feel like you’re speaking to them personally through email? You address them by name. Whether they are receiving emails, adjusting their email preferences or unsubscribing, donors are addressed personally by Diabetes Fonds. This also means that their email addresses are pre-filled at every step of the way after having made initial contact.
Interactive form
To make the emails even more striking and the email content even more relevant, Diabetes Fonds opted for an interactive feature, the Interactive form. The Interactive form is a form containing an interactive question that you can place in your email for the recipient to fill in. The best part? All interaction remains within the email inbox. The answers given by the recipients are passed straight to Salesforce, directly enriching the data. This makes it easier to create personalised emails where all the data comes from one place. This type of interaction boosts conversions, keeps customers interested and makes them look forward to upcoming email campaigns.
Feedback tool
Another important facet within emails is the option to provide feedback. At the bottom of each email, the receiver can find two icons: a thumbs up and a thumbs down to indicate their satisfaction with the email. With this feedback, Diabetes Fonds can review and adjust their email content according to the feedback provided, ultimately facilitating a better and more meaningful experience for all parties involved.
Preference center
We also made a preference centre, enabling donors to easily adjust their email preferences. This allows them to personalise their emails according to topics that they’re interested in the most, with the option to choose from several interest topics surrounding diabetes. Receiving only relevant newsletters also makes it more likely for donors to engage with the content and less likely to unsubscribe from the Diabetes Fonds newsletter.All around, a win-win!
Meaningful results.
Ultimately, we are happy to have helped provide a better experience for Diabetes Fonds newsletter subscribers, while simultaneously driving the organisation’s growth.
