The Summer ‘22 Marketing Cloud updates are out! We dove into the newest Marketing Cloud release notes and hand-picked the most important updates for you to keep making optimal use of Marketing Cloud.

The new updates bring many features allowing for an even more data-driven approach, from adjusting your marketing content based on the weather to determining the most optimal number of emails to send to specific segments and easily retargeting a contact when they open a mobile push notification.

These are the 5 most important updates.

1. New Einstein feature: Target based on forecasted weather.

Head’s up, sunny weather coming up! Perfect time to promote your sunscreen, sun hat or parasol.

The newest feature of Einstein Content Selection, ‘Einstein Weather Forecast’ is quite an exciting one; it allows users to target customers based on the forecasted weather and conditions of the customer’s location. By utilising profile attributes about location information, such as city, postal code, state and country, the content shown to your customers can now be customised even further.

2.2 Optimise engagement frequency with the ‘What-If’ Analyzer.

The ‘What-If’ Analyzer enables users to plan upcoming campaigns more efficiently by avoiding over-sending while maximising communications to achieve the most engagement. Users can easily see how many emails should be sent to contacts based on their saturation level in your business unit (the engagement data).

Key benefits include:

• Helps determine the right number of emails to send to the segments defined by Einstein Engagement Frequency: saturated, on target or undersaturated.
• Helps to decide how many message activities to add to each of the paths in Einstein frequency split activity within Journey Builder.

Watch the demo of the What-If Analyzer here.

3. Journey Builder Entry Events.

Journey Builder Entry Events now also include Mobile Events and on Interaction Studio Events.

3.1 Mobile Events.

There are two new entry sources for Journey Builder: Push Message Engagement Entry Source and In-App Message Engagement Entry Source. These entries aim to target customers in real-time when they engage with push notifications or in-app messages.

Key benefits:

• Easily retarget a contact when they open a push notification or engage with an in-app message.
• Choose from 3 options when defining engagement for the in-app messages: displaying a message, dismissing a message or clicking on a button.
• Select up to 10 separate messages at a time to detect engagement and enter contacts into a journey.

3.2 Interaction Studio Events.

Interaction Studio Triggered Campaigns offers nine configurable, real-time, behavioral triggersto start Marketing Cloud Journeys with API events. Examples are cart abandonment, catalog triggers, product price reduction, and product back-in-stock.

Key benefits:

• Offers a selection of practical triggers to start an outbound marketing journey in real-time.
• Advanced filters to set up a custom trigger like catalog filters (product price etc) and behavior filters (user’s interaction with the product).
• The send frequency, delay setup and A/B test can also be adjusted within the trigger event.

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