First things first.
In our previous article, we established the importance of cultivating a hyper-personalisation strategy with customer centricity at its core, got into the marketing mistakes to avoid and revealed successful examples of personalisation in practice. Now it’s time to present our tips regarding the steps you can take to make your marketing hyper-personalised.
Data centralisation: Customer 360°
When your data is scattered rather than centralised, you cannot provide your customers with one consistent message across all channels – which is what customers actually want (76% of customers expect consistent interactions across departments within an organisation). So how can you meet and, even more importantly, anticipate your customers’ needs?
Utilise a single source of truth: Salesforce.
With Salesforce, silos within your organisation are broken down and all your data is aggregated in a centralised space, ultimately allowing for the creation of a 360° customer view. All teams obtain an identical data view of the client and become better positioned to deliver seamless customer experiences.