1. New Features for Einstein.
1.1 Content Selection (Content Testing).
With Einstein Content Testing you can leverage AI to make testing easier and more automated, leading to better results more quickly. Set up automated or manual tests and easily include them in email templates. Test with up to 32 images at once, allowing Einstein to learn and select content as subscribers open and engage with your email and view real-time analytics about asset selection and engagement rate.
1.2 Confidence of Einstein Copy Insights and Subject Line Tester.
If you don’t have enough data yet, but Einstein Copy Insights shows that it’s collecting data, the parameters needed to complete the collection now appear on the landing page. Also, you can now determine whether your tested subject lines are reliable or not through the model confidence score produced by Salesforce’s AI models.
1.3 Model Card for Einstein Probabilistic Opens.
Considering the unreliability of conventional open records due to Apple’s privacy updates, the Marketing Cloud Probabilistic Opens model card is a pretty useful feature. Probabilistic opens produce a score based on the likelihood that an open is real; this score provides better data for the models that use email engagement metrics to produce predictions.
1.4 Einstein Engagement Frequency in Automated Sends.
You can now maximise engagement by making sure to send the correct number of emails to your contacts. In Automation Studio, use Einstein Engagement Frequency for your bulk and batch sends in a Send Email Activity. You select the saturation levels, and Einstein does the rest.
