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The two sides of strategy

Customer, candidate, member, or patient: the same two questions decide whether Salesforce works for you

What do you want to say to them, and can your platform back that up? You need both sides working together.

Customer strategy

How you talk to the people you serve, and when

  • Contact strategy: who gets what message, on which channel, and why.
  • Lifecycle mapping from first touch to loyal relationship.
  • Journey mapping and stakeholder input to find where the experience breaks down.
  • Segments and profiles built on real motivations and behaviour.

Technology strategy

What Salesforce needs to look like to support that

  • Current state: what you have, and what it is actually doing for you.
  • Future state: what good looks like for your business.
  • A roadmap that connects the two, ordered by impact and effort.
  • Metrics agreed upfront, so progress is never a matter of opinion.

How we work

Basecamps: growth, performance, and scale

We do not hand you a five-year plan and disappear. Each basecamp is a stage you can actually reach, before we plan the next one together.

1

Growth

A realistic goal for the stage you are actually in, not the business you might be in three years from now.

2

Performance

Only the Salesforce capabilities needed to get there: Marketing Cloud, Data Cloud, or Agentforce.

3

Scale

A checkpoint before moving on, so the next stage is based on what actually happened, not a guess.

How we start

Discovery, together

Every engagement starts with discovery done with you, not for you. We map three things before anything gets built.

Your north star

The outcome that actually matters: growth, retention, efficiency, or whatever it is for your organisation.

Your current state

What is live in Salesforce today, what is actually working, and where the friction is.

Your vision

Where you want to be, covering the full journey from first contact to long-term loyalty.

Why Growing Minds

Deep Salesforce expertise, explained in plain language

  • Deep Salesforce expertise across Marketing Cloud, Data Cloud and Agentforce.
  • We speak both languages: marketing strategy and Salesforce architecture.
  • Based in the Benelux and the UK, working with mid-enterprise and enterprise teams.
  • Practical, no-jargon advice you can actually act on.